Social media was recently abuzz with claims that Kia Lucky Motors had dropped the price of its Sportage L 2.0L FWD variant by a massive Rs. 1 million. According to a widely circulated “official” price sheet, the SUV’s price was reduced from Rs. 11,825,000 to Rs. 10,825,000 — sparking excitement and speculation across Pakistan’s auto community.

But is the price drop real, or just another viral hoax?

What Triggered the Rumour

The timing of the rumor was no coincidence. Just days earlier, Hyundai Pakistan launched its Tucson Hybrid 2025, aggressively priced to shake up the SUV market:

• Tucson Hybrid Smart: Rs. 11,099,000

• Tucson Hybrid Signature: Rs. 11,999,000

This strategic move undercut both the Kia Sportage non-hybrid and hybrid models, leading many to believe Kia would respond by slashing prices to stay competitive.

🔍 Fact-Check: Kia Responds

Soon after the rumored price drop went viral, Kia Pakistan responded swiftly and decisively. The company labeled the circulating price sheet as “FAKE” and urged customers and dealers not to fall for or spread misinformation.

Kia confirmed that no official price reduction has been announced for any Sportage variant. The viral document was not issued by the company and has no authenticity.

Current Prices: Sportage vs. Tucson Hybrid

Here’s how the pricing currently stands:

Kia Sportage Lineup:

• Sportage Alpha: Rs. 9,499,000

• Sportage L 2.0L FWD: Rs. 11,825,000

• Sportage HEV (Hybrid): Rs. 12,850,000

Hyundai Tucson Hybrid:

• Tucson Hybrid Smart: Rs. 11,099,000

• Tucson Hybrid Signature: Rs. 11,999,000

Hyundai’s hybrid lineup clearly offers a more competitive price point, which likely added fuel to the speculation fire. Still, Kia has chosen not to adjust prices—at least, not for now.

Don’t Fall for Fake News

In a market where car prices and interest rates are constantly shifting, it’s tempting to believe dramatic price cuts. But remember: always rely on official sources — such as company websites, verified social media accounts, or trusted news outlets — before acting on any viral claims.

Final Verdict

No, Kia has not reduced the price of the Sportage L variant. The document making rounds on WhatsApp and other platforms is false. Any legitimate updates from Kia Lucky Motors will come directly from the company through its official channels.

Until then, consider this one busted.