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The Toyota Land Cruiser Prado has long been a symbol of status and power in Pakistan. Whether you see it on the roads of Karachi, Lahore, or Islamabad, it’s hard to miss the imposing presence of this luxury SUV. 

But with rising car prices and soaring import duties, many buyers are questioning: Is the Prado truly worth it, or is it simply one of the most overpriced SUVs in the country? 

This article dives into the Toyota Prado price in Pakistan, explores why the Toyota Prado is expensive, breaks down the Prado import tax in Pakistan, and considers its legendary Toyota Prado resale value.

Toyota Prado Price in Pakistan (2025)

The Prado has always carried a hefty price tag in Pakistan due to its luxury positioning and import costs. Depending on the variant and model year, the Toyota Prado price in Pakistan in 2025 ranges approximately:

• Toyota Prado TX 2.7L (Petrol): PKR 45 million – PKR 55 million (depending on year, condition, and trim)

• Toyota Prado TZ 4.0L (Petrol): PKR 60 million – PKR 75 million

• Toyota Prado Diesel Variants: PKR 55 million – PKR 70 million (imported units)

For brand-new imports, prices can climb even higher once duties, dealer premiums, and registration fees are added.

Why the Toyota Prado Is Expensive?

Several factors contribute to the Prado’s steep pricing in Pakistan:

1. High Import Duties: Being a fully imported SUV, the Prado falls under the luxury import categories. Customs duties, additional sales tax, and federal excise duties significantly raise its landing cost.

2. Strong Global Reputation: Toyota Prado enjoys a stellar reputation globally for durability, luxury, and off-road performance. That prestige comes with a premium price tag.

3. Limited Supply: With limited imports and a smaller customer base, demand often outweighs supply, allowing sellers to keep prices high.

4. Luxury Features: Prado variants come equipped with advanced technology like response systems, premium leather interiors, adaptive cruise control, and high-end safety features.

Prado Import Tax in Pakistan

One of the biggest reasons behind the sky-high Toyota Prado price in Pakistan is the import tax in Pakistan. Import duties for vehicles with higher engine displacements (above 1500cc) can exceed 100% of the vehicle’s actual value. This means a Prado costing $50,000 internationally could end up doubling in price once duties, GST, and regulatory fees are applied.

These taxes are part of government policies designed to discourage luxury imports and promote local assembly, but they directly impact buyers looking for premium SUVs like the Prado.

Toyota Prado Resale Value

Despite being so expensive, the Prado enjoys exceptional resale value in Pakistan. Here’s why:

• Toyota Trust Factor: Toyota’s reputation for reliability ensures buyers have confidence in used Prado models.

• Durability: Prado’s engines and build quality withstand Pakistan’s road conditions, from city drives to rugged terrains.

• Status Symbol: Owning a Prado remains a matter of prestige, ensuring demand for both new and used models.

• Market Demand: Even decade-old Prado SUVs fetch impressive resale prices, making them safer investments compared to other luxury SUVs.

In fact, many Prado owners report recovering a substantial portion of their investment when reselling, which offsets the high initial cost.

Is Prado Overpriced or True Luxury?

This brings us back to the big question: Is the Toyota Prado really overpriced? The answer depends on your perspective.

• Overpriced Argument: For the average car buyer, the Prado’s cost is far beyond reasonable. Import taxes artificially inflate prices, making them inaccessible for most.

• True Luxury Argument: For those who can afford it, the Prado is worth every rupee. It delivers comfort, unmatched road presence, cutting-edge features, and long-lasting value.

In essence, the Prado is both overpriced due to taxation and import policies, yet undeniably a true luxury SUV for those who can afford it.

Final Thoughts

The Toyota Prado continues to dominate Pakistan’s luxury SUV market despite its steep price tag. The high Toyota Prado price in Pakistan is largely driven by the Prado import tax in Pakistan, luxury features, and global reputation. However, its strong Toyota Prado resale value makes it one of the safest investments in the luxury SUV segment.

So, is it overpriced or true luxury? Perhaps it’s both. But one thing is clear—the Toyota Prado remains a dream SUV for many and a reality only for a few.

Explore the latest listings of Toyota Prado on SpotMV.com and see for yourself why it continues to be one of Pakistan’s most sought-after SUVs.